👨🏽‍🔧 Maximizing ROI with a 30% Conversion Rate

Introduction

ABC Backflow is a backflow repair and maintenance business. The business owner wanted to improve their conversion rate and lead quality using Google Ads, and explore how social media management may benefit his business.

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What we've done

1. Strategic Discovery

2. Google Ads audit, and relaunch new campaigns

3. Social Media Management

5. Google Ads Management

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Google Campaign Objectives

Their primary goal was to increase the number of customers calling for backflow maintenance and repairs through targeted advertising.

His campaign objectives were to:

• Increase the number of phone calls
• Increase website traffic
• Increase brand awareness

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Google Campaign Strategy

Their campaigns were hyper-focused on bottom of the funnel (BOFU) for people who need assistance right away.

The following strategies were used:

1. Keyword research and targeting
2. The ad copy was designed to emphasize the convenience, locality, and reliability.
3. Their ads were placed in prominent positions on Google search results pages to increase their visibility and attract more clicks.

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Social Media Strategy

The business owner created a Facebook, LinkedIn, and Instagram page for his business, where we began posting photos of his work, updates about his services, and educating his prospects on the benefits of his services. He also began to engage with his followers by responding to comments and messages promptly. We used Instagram to post images of his work, using relevant hashtags to attract potential customers.

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Results

ABC Backflow's Google Ads campaign was successful, with a conversion rate of over 30%. This means that 30% of the people who clicked on their ads converted into a sale, which is incredibly high considering the industry-standard is 2-3%. The campaign also led to an increase in website traffic and brand awareness. The social media strategies increased his reach and engagement on each platform, while growing his followers simultaneously.