🤯 Mind Blowing Ecommerce Sales Growth (OVER 140%)

Summary

Discover how we gave this client a fresh start with Facebook and grew her sales by 140% in the first year.

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What we've done

1. Strategic Discovery

2. Website redesign & optimization

3. Search Engine Optimization

5. Social Advertising

6. Social Media Management

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The Challenge

The beauty industry is an incredibly saturated market, and often considered one of the most competitive niches.

Nicasia's Facebook account had recently been hacked, and she was struggling to reclaim her otherwise stellar Facebook reputation. She contacted Gadsly after several weeks of attempting to resolve any page quality issues on her own. She was restricted from advertising, unable to monetize, and only allowed to have up to 50 viewers for any live events as a result of being hacked. In addition to this, Facebook was throttling her audience exposure, severely limiting her page reach.

Gadsly needed to reclaim control of her account in order to resolve any page quality issues, regain Facebook's trust, and organically scale social media campaigns simultaneously.

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The Solution

WEBSITE REFRESH

After conducting an initial audit of shopnicasia.com, we discovered that it was not mobile-optimized and did not adhere to Google's recommended best practices. Gadsly recognized that Nicasia Cosmetics' website required an overhaul in order to scale successfully.

FULL-SCALE SEO MANAGEMENT

We completed keyword research to ensure that each page on shopnicasia.com targeted relevant search queries used by potential customers. We created a keyword strategy based on search demand for Nicasia's offerings and competitiveness. We implemented the keyword strategy on shopnicasia.com by manually optimizing each page, ensuring that all pages optimally targeted high-converting keywords and that all SEO elements followed Google's best practices. We needed to increase the overall domain authority of the new Nicasia Cosmetics website in order to rank for these highly competitive keywords. We've launched ongoing link-building campaigns that average 10 links per month.

SOCIAL MEDIA & SOCIAL ADS MANAGEMENT

Gadsly devised a social media strategy to begin posting to all social media platforms while working with Facebook to resolve page quality issues. While continuing to post on Facebook, utilizing other social media outlets assisted in expanding Nicasia Cosmetics reach and brand awareness where there was none previously. We made certain to remove any partner pages that would have an impact on the quality of the Facebook page, while also communicating with Facebook about what was required to improve its overall standing.

In 4 weeks, Nicasia Cosmetics regained the ability to run Facebook ad campaigns, allowing its page to significantly increase visibility, though Facebook was still throttling overall visibility and thus increasing the cost of running ads.

The Results

After 12 weeks of service with Gadsly, the page issues were resolved and its page visibility increased by over 31000% allowing Nicasia Cosmetics' reach to expand by over 15 million people. Post engagement increased by more than 6000% to 1.6 million views. Shopnicasia.com received over 1.5 million website clicks directly from social media campaigns.

WITHIN FOUR MONTHS OF WORKING WITH GADSLY:

• Facebook page issues were resolved
• Website traffic increased by 168%
• Sales increased by 140%

One Year Later...

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