🤩 How a SAAS Business Scaled to $1M in ARR!

Summary

This Client is a monthly subscription-based Software As A Service (SAAS) that helps government contractors generate new leads to grow their businesses.

They offer a 14-day free trial to access current and historically available opportunities before issuing payment. This allows their customers to access relevant data and insight into government purchasing trends, along with avenues to bid on open opportunities that are delivered straight to their inbox.

Goals

SUBSCRIBER GROWTH

Their primary goal is to increase subscribers while keeping the Cost-Per-Acquisition (CPA) less than $100. Once the CPA is achieved, then continue to scale and grow the budget while maintaining the less than $100 CPA.

The Challenge

In most cases, the CPA users get when first using Google Ads is not optimized, meaning, it is typically very high compared to where it could potentially be with weekly adjustments. It's very common that as a user raises their budget, the CPA goes up. This is usually because the more a user spends, the wider the audience Google is targeting. This can make the CPA increase rapidly.

HOW DO YOU SCALE THE BUDGET WITHOUT COMPROMISING ON THE CPA?

What we've done

After Gadsly stepped in, we focused on performance and optimization, not spend. We needed to bring up the conversion rate while trying to maintain the Ad Budget.

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By leveraging our teams' expertise, we made weekly iterations on dozens of variables:

• Knowing when to change Google Ads Strategies
• A/B Testing Campaigns
• Audience Testing (age, demographic, time of day, devices, etc)
• Keyword Optimization
• Ad Copywriting Optimization
• Knowing when to change Ad strategies
• Landing page and website optimization, including redesign, and rewriting copy
• Scaling and optimizing iteratively
• and more...

Conclusion

The Client's business is almost entirely dependent on web traffic. Without these sign ups, they have no sales. And with expensive Search Engine Optimization (SEO) strategies' slowly declining ROI, this Client relies on pay-per-click (PPC) to achieve their revenue goals. As they are still a client of Gadsly, we will keep working with them to have continued growth while maintaining their target CPA, ensuring more customers with a low customer acquisition cost (CAC).

2023 Update

This client has successfully managed to scale their business solely with Google Ads to surpass $1MM in Annual Recurring Revenue for their subscribers!

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