Background

FreezerMax, a leading provider of freezer organizing solutions, approached Gadsly to overhaul their digital advertising strategy. The company sought to address rising ad costs and stagnating conversions. FreezerMax needed a partner who could optimize their campaigns to drive results while significantly reducing ad spend.

Challenges

FreezerMax faced several hurdles:

• High Cost Per Click (CPC): Their average CPC was too high, straining their advertising budget without delivering commensurate results.
• Low Conversion Rates: Despite substantial ad spend, conversions were not meeting expectations.
• Inefficient Budget Allocation: Ad spend was spread thin across underperforming campaigns and platforms.

Gadsly’s Approach

Campaign Audit and Restructuring

We began by performing a comprehensive audit of FreezerMax’s existing campaigns. This allowed us to identify inefficiencies and areas for improvement:

• Refined Targeting: We adjusted geographic, demographic, and keyword targeting to focus on high-intent users searching for terms like “commercial freezer solutions” and “industrial refrigeration systems.”
• Optimized Ad Copy: New ad copy emphasized FreezerMax’s unique selling points, such as durability, and competitive pricing.
• Bid Strategy Adjustments: We implemented automated bidding strategies to maximize ROI while lowering costs.

Landing Page Optimization

To complement the revamped campaigns, we enhanced the user experience on FreezerMax’s landing pages:

• Simplified navigation for quicker access to product information.
• Clear calls-to-action (CTAs) to guide users toward conversions.
• Mobile optimization to capture a broader audience.

Budget Reallocation

By analyzing campaign performance data, we reallocated ad spend to the best-performing platforms and campaigns:

• Prioritized high-converting keywords.
• Reduced investment in underperforming channels.

Results

Within three months of implementing Gadsly’s strategy, FreezerMax experienced transformational results:

Cost Efficiency

• 30% Reduction in CPC: Streamlined targeting and bidding strategies led to a significant drop in costs per click.
• 61% Decrease in Total Ad Spend: Optimized budget allocation allowed FreezerMax to achieve better results with significantly less investment.

Improved Conversions

• 550% Increase in Conversions: Enhanced targeting, ad copy, and landing pages drove a dramatic surge in qualified leads and sales.

Conclusion

Gadsly’s data-driven approach and holistic optimization strategies empowered FreezerMax to achieve outstanding results. By cutting costs, boosting conversions, and focusing on high-impact campaigns, FreezerMax maximized the efficiency of their digital advertising efforts while improving their bottom line.

Ready to revolutionize your ad performance? Contact Gadsly today to discuss your digital marketing goals!

‍