Background

Syssero, a leading partner of Workday offering innovative solutions and managed services, approached Gadsly with a clear objective: to enhance their online presence, increase organic website traffic, and improve visibility across search engines. They also sought to boost their lead generation efforts through Google Ads and LinkedIn Ads while strengthening their brand through consistent social media management.

Challenges

Syssero faced several challenges:

• Limited Organic Visibility: Their website lacked rankings for high-value keywords relevant to their industry.
• Low Organic Traffic: Website traffic was stagnant, resulting in minimal inbound leads.
• Nonexistent Paid Campaigns: No prior experience with Google Ads and LinkedIn Ads.
• Inconsistent Social Media Presence: Their brand’s social media lacked engagement and reach.

Gadsly’s Approach

Search Engine Optimization (SEO)

We began by conducting an in-depth SEO audit of Syssero’s website, identifying key technical issues and optimizing the site structure for better crawlability. Our strategy focused on:

• Targeted Keyword Research: We identified high-volume, industry-specific keywords.
• Content Optimization: We revamped existing content and created new on-site copy and revamped service pages.
• Technical SEO: Improvements included faster page load times, mobile responsiveness, and the implementation of structured data for rich snippets.
• Link Building: We built high-quality backlinks from authoritative websites.

Paid Advertising Campaigns

Syssero’s Google Ads and LinkedIn Ads campaigns were restructured to focus on driving qualified leads:

• Google Ads: We implemented geo-targeted campaigns and optimized ad copy around competitive keywords.
• LinkedIn Ads: By leveraging precise targeting based on job roles, industries, and company sizes, we positioned Syssero as a thought leader.

Social Media Management

We developed a consistent posting schedule and created engaging, platform-specific content to amplify Syssero’s brand presence:

• Thought leadership articles.
• Infographics and client success stories
• Industry news.

Results

After implementing our strategies, Syssero achieved the following milestones:

SEO Success

• 330% Increase in Organic Traffic: Within 12 months, Syssero’s organic website traffic skyrocketed.
• First-Page Google Rankings: High-value keywords now rank on the first page of Google.

Paid Advertising Performance

• 50% Reduction in Cost Per Lead: Optimized campaigns resulted in higher-quality leads at a lower cost.
• Enhanced Engagement: LinkedIn Ads achieved a click-through rate (CTR) 2x the industry average.

Social Media Growth

• 35% Increase in Followers: Syssero’s social media platforms saw a significant rise in follower count and engagement.
• Higher Brand Awareness: Regularly scheduled posts and campaigns positioned Syssero as an industry leader.

Conclusion

Gadsly’s comprehensive digital marketing strategy enabled Syssero to achieve exceptional growth in organic traffic, dominate search engine rankings, and drive measurable results through paid advertising and social media. By aligning efforts across SEO, Google Ads, LinkedIn Ads, and social media, we transformed Syssero’s online presence and empowered them to reach new heights in lead generation and brand recognition.

Interested in driving similar results for your business? Contact Gadsly today to discuss your digital marketing needs!

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